Account Based Marketing Manager

Job Summary

A company is looking for an Account Based Marketing Manager to develop and execute strategic marketing campaigns targeting key accounts.

Key Responsibilities

• Develop and execute integrated ABM campaigns tailored to specific target accounts and buyer personas
• Research target accounts and leverage data to create personalized messaging and content
• Collaborate with sales and marketing teams to align demand generation efforts and develop compelling promotional assets

Required Qualifications

• Bachelor's degree, MBA preferred
• 8+ years in demand, growth, performance, digital, or field marketing
• 4+ years of B2B ABM experience in a high-tech company or agency role
• Hands-on experience launching scalable campaigns across various media platforms
• Expertise with martech tools for account/contact level targeting