B2B Marketing Lead

Job Summary

A company is looking for a B2B Marketing Lead who will develop and execute marketing strategies to support enterprise solutions and products.

Key Responsibilities

• Lead the development and execution of product marketing campaigns and manage marketing timelines for successful rollouts
• Design targeted marketing programs and personalized campaigns for key accounts through account-based marketing (ABM)
• Drive demand generation programs and implement lead nurturing strategies to enhance conversion rates

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 8+ years of experience in B2B marketing, preferably in professional services, education, or technology
• Experience with product marketing and ABM strategies
• Strong knowledge of digital marketing tactics, including email, paid media, and content marketing
• Proven ability to manage campaign execution and collaborate with cross-functional teams