B2C Marketing Specialist

Job Summary

A company is looking for a B2C Marketing Specialist to lead digital engagement and growth strategies.

Key Responsibilities

• Develop and execute a multi-platform social media strategy to enhance brand awareness and user engagement
• Manage influencer marketing campaigns, including recruitment, contract negotiations, and performance tracking
• Oversee paid social media campaigns to optimize user acquisition and analyze performance metrics for continuous improvement

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
• 3+ years of experience in B2C marketing, focusing on Millennial and Gen Z audiences
• Proven experience in managing social media communities and influencer partnerships
• Hands-on experience with paid social advertising across major platforms
• Strong analytical skills with proficiency in analytics tools like Google Analytics and Meta Ads Manager