Consumer Channel Brand Manager

Job Summary

A company is looking for a Consumer Channel Brand Manager.

Key Responsibilities:

• Develop a comprehensive brand strategy aligning with overall objectives for Retail Ecommerce
• Collaborate with cross-functional teams to ensure brand strategy is synergistic with the portfolio of brands
• Monitor and report on brand performance, providing insights and recommendations for improvement

Required Qualifications:

• Bachelor's degree in marketing, business administration, or related field
• 5+ years of experience in brand management in the consumer goods industry
• Proven track record of successful marketing campaigns driving brand awareness and sales
• Strong analytical skills with the ability to use data for decision making
• Experience managing budgets and external partners, including agencies and vendors