Data Sales Planner
Job Summary
A company is looking for a Data Sales Planner.
Key Responsibilities:
- Audience segment building and strategic media planning
- Management of audience data products and analysis for insights and recommendations
- Liaising with Ad Ops and Programmatic Operations teams for campaign optimization
Required Qualifications:
- Experience in utilizing data analytics techniques and tools
- Familiarity with syndicated data sets such as Comscore and Fusion
- Ability to assist in technical integrations and manage vendor relationships
- Understanding of A/B testing and its role in data strategy
- Knowledge of media deck creation and data pulls
COMPLETE JOB DESCRIPTION
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