Demand Generation Marketing Manager

Job Summary

A company is looking for a Demand Generation and Marketing Manager.

Key Responsibilities:

• Build and manage the lead funnel, including lead flows, scoring, and monthly metrics
• Develop and execute a segmented, persona-based demand generation strategy
• Implement a multi-channel marketing plan, including content marketing, email campaigns, and digital advertising

Qualifications:

• 5-7 years of experience in B2B demand generation and content marketing, preferably in a SaaS or technology company
• Experience building and executing lead generation programs with clear reporting metrics
• Proficiency in HubSpot or similar tools (Eloqua, Pardot, Salesforce)
• Bachelor's degree in marketing, communications, or a related field
• Experience with social media marketing (LinkedIn preferred)