Digital Marketing Specialist

Job Summary

A company is looking for a Digital Marketing Specialist to support digital marketing initiatives in a fully remote capacity.

Key Responsibilities:

• Supports development and execution of digital marketing strategies aligned with organizational objectives
• Implements and optimizes email/SMS/push lifecycle campaigns in the Braze platform
• Monitors and analyzes key performance metrics to measure the effectiveness of digital campaigns

Qualifications:

• 3+ years of B2B and B2C digital marketing experience
• Relevant experience or certifications in CRM platforms and web development
• Experience supporting integrated digital marketing campaigns across multiple channels
• Knowledge in email marketing, content creation, and website optimization
• Experience working with reporting tools like Google Analytics