Email Marketing Manager
Job Summary
A company is looking for an Email Marketing Manager IC (Virtual).
Key Responsibilities
- Develop and execute comprehensive email marketing strategies based on data-driven insights
- Write compelling email copy and manage the production and scheduling of campaigns
- Utilize A/B testing and performance metrics to optimize email campaigns for maximum ROI
Required Qualifications
- 2+ years of email marketing experience, preferably in the B2B technology or SaaS industry
- Understanding of lead nurturing, segmentation, and dynamic content
- Experience with marketing technology platforms, specifically ESPs and/or MAPs
- Proficiency in Salesforce Marketing Cloud or an equivalent platform
- Education typically acquired through a Bachelor's degree and 5+ years of related work experience or equivalent combination
COMPLETE JOB DESCRIPTION
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