Head of Lead Generation Marketing

Job Summary

A company is looking for a Head of Lead Generation & Growth Marketing.

Key Responsibilities

• Lead the development and execution of a comprehensive lead generation strategy across various channels
• Oversee performance marketing and SEO optimization to attract high-quality leads
• Partner with Talent Acquisition and Clinical leadership to align strategies and drive measurable results

Key Requirements

• 8+ years in a senior lead generation, performance marketing, or recruitment marketing role
• Proven track record in designing and executing digital strategies that generate measurable results
• Experience in a growth-oriented, multi-site organization, ideally in healthcare or education
• Data-driven mindset with fluency in marketing analytics and campaign performance
• Expert in tools such as Google Ads, LinkedIn Campaign Manager, and CRM systems