Influencer Marketing Specialist

Job Summary

A company is looking for an Influencer Marketing Specialist to manage influencer collaborations and campaigns in the construction and heavy equipment industries.

Key Responsibilities:

• Identify and engage with influencers to advocate for the company's safety technology
• Design and execute influencer campaigns that highlight the benefits of the product
• Monitor and analyze campaign performance, providing insights to the marketing team

Qualifications:

• Proven experience in influencer marketing or social media management, preferably in B2B contexts
• Familiarity with construction, logistics, heavy equipment, or industrial safety industries
• Strong understanding of various social media platforms and the influencer landscape
• Experience in developing and executing marketing campaigns from start to finish
• Analytical skills to track and report on campaign success and engagement metrics