Lifecycle Marketing Manager

Job Summary

A company is looking for a Manager of Lifecycle Marketing who will play a pivotal role in their team.

Key Responsibilities:

• Oversee communication strategy across marketing channels (email and in-product messaging) to engage with the user base throughout their lifecycle
• Lead and nurture a high-performing Lifecycle Marketing team
• Manage intake of internal cross-functional stakeholder requests and decide which initiatives and campaigns drive the most business impact

Required Qualifications:

• Experience working in lifecycle marketing, marketing automation, growth marketing, or marketing operations
• Hands-on experience with MarTech tools, specifically Maketo
• Experience managing a team
• Experience working with HTML and CSS
• Understanding of CRM best practices, principles, strategies, and standard methodologies