Lifecycle Marketing Specialist

Job Summary

A company is looking for a Lifecycle Marketing Specialist to drive customer acquisition, retention, and upselling of products.

Key Responsibilities:

• Create and execute targeted marketing campaigns across various channels, focusing on different stages of the customer lifecycle
• Utilize marketing automation tools to set up and automate customer journeys and personalized messaging
• Track and analyze campaign metrics to evaluate effectiveness and identify optimization opportunities

Required Qualifications:

• 2+ years of experience in lifecycle or email marketing, preferably in a B2B or SaaS environment
• Familiarity with Salesforce and the ability to create Salesforce campaigns
• Proven track record of building and testing successful email and SMS campaigns
• Experience mapping the customer journey and improving campaign performance through testing
• Experience using AI to develop and iterate on marketing campaigns