Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Strategy Specialist.

Key Responsibilities

• Engage with CX Automation Engineering partners to design automated experiences aligned with business objectives
• Oversee the creation of personalized marketing content and optimize customer experiences for conversions
• Analyze content performance metrics and drive continuous testing to improve conversion rates

Required Qualifications

• Bachelor's degree in marketing, business, or a related field
• 5+ years of experience in marketing automation and personalization development
• Strong understanding of marketing automation platforms and analytics tools
• Experience with A/B testing and customer lifecycle marketing strategy
• Demonstrated ability to work with abstract concepts and provide actionable recommendations