Marketing Automation Specialist

Job Summary

A company is looking for a Marketing Automation Specialist to manage the technical aspects of email and SMS marketing campaigns.

Key Responsibilities

• Set up and manage SMS journeys and email campaign schedules
• Develop and maintain audience lists and perform advanced segmentation
• Build and execute SQL queries for data retrieval and manipulation

Required Qualifications

• 3+ years of experience in marketing automation and data management
• Strong knowledge of marketing automation platforms and SMS marketing tools
• Experience with SQL query building and data manipulation
• Familiarity with APIs and their implementation in marketing systems
• Experience in implementing lead scoring and engagement models