Paid Media Specialist

Job is Expired
Location: Remote
Compensation: Salary
Staff Reviewed: Thu, Aug 01, 2024

Job Summary

A company is looking for a Paid Media Specialist.

Key Responsibilities:
  • Develop, implement, and manage paid media campaigns across various digital platforms
  • Monitor and analyze campaign performance to optimize ROI
  • Collaborate with the marketing team and conduct A/B testing for effective ad strategies

Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or related field
  • 3+ years of experience in managing paid media campaigns, preferably in a B2B environment
  • Proficiency in digital advertising platforms like Google Ads, LinkedIn Campaign Manager, Facebook Ads Manager, etc
  • Experience with A/B testing and optimization techniques
  • Knowledge of the insurance industry is a plus but not required

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