Paid Search Specialist

Job Summary

A company is looking for a Paid Search Specialist to manage and optimize PPC campaigns.

Key Responsibilities

• Manage and optimize PPC advertising campaigns across Google and Microsoft Advertising platforms
• Develop and execute tailored advertising strategies based on client goals and performance data
• Conduct keyword research and build high-impact keyword lists for campaign planning

Required Qualifications

• 5+ years of experience managing Google and Microsoft PPC campaigns
• Google Advertising Certified
• Deep experience with A/B and multivariate testing methodologies
• Analytical mindset with relevant experience in Marketing, Finance, Engineering, or Economics
• 5 years of experience in a business environment with customer-facing responsibilities