Principal Digital Marketing Manager

Job Summary

A company is looking for a Principal Digital Marketing Manager, Marketplace.

Key Responsibilities:

• Own and drive the global web strategy for the Marketplace, ensuring alignment with business objectives
• Lead the optimization of the web experience and digital customer journey to enhance engagement and revenue
• Map and analyze customer journeys to identify opportunities for seamless integration across digital touchpoints

Required Qualifications:

• 12+ years of digital marketing experience
• 6+ years of experience in web experience journeys, personalization, SEO, PPC, and related areas
• 2+ years of marketing experience with an App Marketplace
• Familiarity with content management systems and analytics tools
• Experience in collaborating with matrixed teams to address business needs