Senior Customer Marketing Specialist

Job Summary

A company is looking for a Senior Specialist, Customer Marketing.

Key Responsibilities

• Develop and implement omni-channel engagement strategies for a global customer base
• Manage a global customer marketing campaigns calendar and execute weekly programs across various channels
• Analyze customer behavior and campaign results to refine strategies and drive continuous improvement

Required Qualifications

• 3+ years of experience in customer marketing, product marketing, or growth marketing, preferably in a SaaS environment
• Proven success in developing customer-focused marketing campaigns, especially in cross-sell and upsell strategies
• Experience with CRM systems and marketing automation platforms
• Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)
• Strong project management skills to handle multiple initiatives simultaneously