Senior Marketing Data Analyst
Job Summary
A company is looking for a Senior Marketing Data Analyst to enhance marketing decision-making through data-driven insights.
Key Responsibilities
- Develop measurement plans and self-serve reporting for marketing initiatives
- Collaborate on data modeling and establish trusted sources of truth for marketing performance metrics
- Prepare reports and presentations for senior leadership, providing actionable recommendations to improve marketing investments
Required Qualifications
- Proficient in SQL; experience with dbt preferred
- Familiarity with marketing analytics concepts such as attribution and customer segmentation
- Experience working on cross-functional teams and managing multiple projects
- Demonstrated interest in blockchain and web3 technologies
- Bachelor's degree in a quantitative discipline or equivalent experience
COMPLETE JOB DESCRIPTION
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