Senior Paid Media Specialist

Job Summary

A company is looking for a Senior Paid Media Specialist in North America.

Key Responsibilities:

• Develop and execute a comprehensive paid media strategy across various platforms
• Manage budgets, lead ABM initiatives, and conduct A/B testing for campaign optimization
• Collaborate with teams to align paid media strategies with business objectives

Required Qualifications:

• 5+ years of experience in paid media, specifically in SEM, paid social, and ABM in a B2B SaaS environment
• Expertise in managing significant advertising budgets and achieving business goals
• Deep understanding of digital marketing analytics and tools like Google Analytics
• Experience with landing page optimization, keyword discovery, and SEM techniques
• Bachelor's or Master's degree in Marketing, Business, or a related quantitative field