Senior Paid Media Specialist

Job Summary

A company is looking for a Senior Paid Media Specialist Direct Response.

Key Responsibilities

• Manage and optimize remarketing and paid search campaigns to drive lead generation and revenue growth
• Design and launch campaigns, continuously reviewing performance metrics for necessary adjustments
• Develop strategies for audience remarketing and nurturing across various media channels

Required Qualifications

• Bachelor's degree in Advertising, Communications, Marketing, or related fields, or equivalent practical experience exceeding 5 years in managing digital media campaigns
• Strong proficiency in digital advertising platforms such as Google Ads and META
• Experience in Higher Education preferred, with a track record of strategies engaging prospective students
• Excellent analytical skills for interpreting campaign performance data
• Demonstrated success in planning, executing, and optimizing paid media campaigns