Vice President of Retail Marketing
Job Summary
A company is looking for a Vice President of Retail Marketing to develop and execute a national strategic marketing approach for its retail lending business.
Key Responsibilities
- Develop and execute a comprehensive, data-driven retail marketing strategy
- Lead CRM strategy and implementation to enhance lead management and loan officer productivity
- Oversee recruitment marketing efforts to attract and retain top-performing loan officers
Qualifications
- 10+ years of marketing experience in retail mortgage lending
- Experience influencing and collaborating with C-suite and senior leadership
- Proven expertise in CRM strategy and optimization for retail mortgage marketing
- Strong understanding of loan officer marketing needs and consumer mortgage behaviors
- Experience managing and mentoring a high-performing marketing team
COMPLETE JOB DESCRIPTION
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Company Overview
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